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Work

How I think, what I’ve shipped, and the tools I build with.

📖 Stories

QAby.AI · 2025

AI agents that write and run end-to-end tests

Co-founded an agentic QA product: describe a test in plain English and AI agents write and run it. With a team of four, I also ran the whole go-to-market myself on AI agent workflows (research, lead scoring, outreach, SEO) with no sales or marketing hire.

  • 10 paying customers in under 12 months
  • Test authoring: 3–4 hours → 5–10 min (~20×)
  • Regression passes: 2–4 hours → 15 min
  • 60+ prospect conversations, all founder-led
LikeMinds · 2020–2022

From SaaS platform to developer tool

Built chat and feed APIs and an SDK, then drove the strategy to pivot the company from a SaaS platform to a developer tool. Launched UPI subscription payments along the way.

  • ~40% more end-user engagement
  • ~25% better retention
  • 200K+ monthly users
  • +30% payment success
Keka HR · 2024–2025

A new $200K revenue line inside an HR platform

Built Rewards & Recognition from zero and sold it into the existing customer base. Added delight features like birthday confetti and personalised cards, and pushed announcements through Slack, push and in-app.

  • $200K ARR in under a year
  • 10× user engagement
  • +30% announcement visibility
Phyllo · 2022–2024

Developer onboarding from 7 days to 1

Ran product-led growth through small free micro-apps, led a search product from idea to launch, and built API integrations for creator data.

  • 7 days → 1 day onboarding
  • 100K+ app views, 1K+ signups
  • Search: 20% of revenue in 6 months
  • 230M+ creators, 330M+ API calls

🧭 My path, 2015 → 2025

  1. 2025

    Co-founder, QAby.AI

    Agentic QA: 10 paying customers with a team of four; built playwright-mcp (260K+ downloads).

  2. 2024–25

    Product Manager, Keka HR

    Rewards & Recognition, zero to $200K ARR.

  3. 2022–24

    Product Manager, Phyllo

    Creator-data APIs, search, and product-led growth.

  4. 2020–22

    Founding member & PM, LikeMinds

    Chat and feed APIs; the pivot to a developer tool. Came back as an AI consultant in 2024.

  5. 2015–20

    Full-stack engineer, Freelance, RGBOps (co-founder), The Ideaz Factory

    Scaled a no-code website builder to 1M monthly visitors; built for 18+ clients.

🤖 How I work with AI

Claude Code as my operating system

Sales, research, content and analytics run as agents in my terminal, backed by a second brain of notes and data.

Skills for the boring-but-important

Slash-commands for pipeline tracking, call analysis, lead scoring and outreach. I open-sourced them as GTM Engine.

Small hooks that keep me sane

A macOS nudge when an agent needs me, and a stretch reminder while it thinks. Both are open source.

Teaching it

Hands-on workshops where people build their own AI agent in two hours, no coding required.

🧩 Open source

🧪 Side projects